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Charlie Paris x L'Atlas

A work of art on the wrist

Charlie brings the calligraphic abstraction of the artist L'Atlas, a major figure in international urban art, onto the dial of his most iconic watch, the Initial. Inspired by the creative universe and urban geometry of the artist L'Atlas, and in homage to his expertise, the expression of his art is materialized by a precise and architectural cut on the dial, revealing the automatic movement at its heart.

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Loyalty and sponsorship program

Club Charlie has arrived!

Collect points with every purchase and access privileges designed to accompany each step of your story with Charlie Paris.

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Frequently asked questions

The Charlie Club

How does Club Charlie work ?

Club Charlie allows you to accumulate points through your purchases and various missions. Your points can then be exchanged for rewards.

How do I register for the loyalty program ?

To join Le Club Charlie, go to the "My Account" section of our website and create your account in one click. Your customer account and your loyalty account are one and the same.

I already have an account with you, how to join Le Club Charlie ?

If you already have a customer account, simply log in to your account to access the loyalty program.

The points

How to earn points ?

You can accumulate points in different ways:

  • By making purchases on our site or in one of our two Paris addresses.
  • By completing the missions offered as part of the loyalty program.
How many points can I earn with my purchases ?

For every euro spent (excluding taxes, delivery charges, and gift cards), you earn 1 point. Your points are available in your account a few minutes after your purchase.

How to check my points balance ?

You can check your points balance at any time from your account or directly on the dedicated loyalty program page you are currently on.

Do my points expire ?

Yes, your points expire after one year. You will receive reminder emails before they expire.

Why didn't I earn points on my purchase ?

To earn points, you must be logged into your customer account at the time of your purchase. Also, please check that you haven't used a different email address.

If you placed your order while not logged in, please contact us via this form so that we can credit your points.

Points are not awarded for cancelled or returned orders. If you return an order after receiving points, these will be deducted from your balance.

The missions

What missions can I complete to earn bonus points ?

You can earn extra points by completing different tasks, such as following our Instagram account, subscribing to our newsletter, or sharing your opinion on our website, for example.

All available missions can be seen a little further up on this page.

Are bonus points credited immediately after completing a mission ?

Some missions require verification from us. Therefore, it may take some time for points to be credited to your account. Thank you for your patience.

The rewards

How to use my points ?

Once you've earned enough points, you can redeem them for the rewards available in your account or on this dedicated program page. Select your desired reward to get your discount code, then use it on your next purchase.

How long are my rewards valid ?

The expiry date is indicated on each reward at the time of purchase. Once unlocked, vouchers expire after 90 days.

VIP LEVELS

What are VIP tiers ?

VIP tiers reward your loyalty by allowing you to access different levels based on your purchases. Each tier gives you access to exclusive benefits and rewards, which you can discover on this page.

How are VIP tiers structured ?

There are 3 VIP tiers. The access requirements and rewards associated with each tier are detailed on this page.

🥉 Level 1: The Initiate
🥈 Level 2: The Warning
🥇 Level 3: The Enthusiast

How do I know when I move up to the next level ?

You will receive an email welcoming you to this new tier and reminding you of the new exclusive benefits you can enjoy.

Sponsorship

How sponsorship works ?

Invite your friends and family to discover Charlie Paris through the referral section of your account. Your referral will receive a discount to use on their first order, and once they've placed their first order, you'll receive a gift too.

Can I sponsor several people ?

Yes, you can refer multiple people. Each person referred simply needs to have never placed an order on our site to be eligible for the referral offer.