It is important to us to act locally, which is why our watches are hand-assembled in France by professional and experienced watchmakers. Due to its history, France is the true cradle of European watchmaking. We therefore wish to maintain and develop this remarkable heritage by combining both tradition and modernity.

We have chosen to develop primarily directly, without intermediaries, so that everything is produced as accurately as possible, without overproduction, with a balance between permanent collections and very limited editions.
And we are constantly investing more in the quality and durability of our products while maintaining affordable prices thanks to our direct distribution model.

For our Strapwatch s, We work with certified tanneries. This certification ensures sustainable and responsible leather production: compliance with safety standards, reduction of substances harmful to health and the environment, and lower water and energy consumption.

Furthermore, leather sourced from livestock is primarily intended for food consumption. By working with our tanneries, we therefore contribute to the recycling and transformation of hides, giving them a second, sustainable life.

Our cases are manufactured by an ISO 14001 certified partner, guaranteeing efficient and environmentally responsible business management. They are made from recycled cardboard, ABS (a recyclable polymer), and solvent-free glue. They are then transported by ship, the most environmentally friendly mode of transport.

The paper we use is FSC certified on our new packaging to ensure that wood production complies with procedures guaranteeing sustainable forest management.

We participate in the circular economy, so that watches Used watches do not contribute to accelerating pollution but, on the contrary, can be repurposed for different uses. With our partner EcoTempo, we offer a simple recycling process for your used watches.

By recycling your used watches, in addition to making a gesture for the planet, you become an actor in supporting people in social difficulty through collaboration with the Sustainable Action program.

We are a 100% independent company, free to act as we see fit. Neither financial investors nor large corporations hold any stake in our capital. This allows us to take our time, build the company on solid foundations, and develop a long-term vision that transcends a purely financial logic of growth or profitability. At a time when everything is expected to move faster and faster, we are very fortunate to have the luxury of being able to grow at our own pace. We are convinced that the best is yet to come...