It's important to us to act locally, which is why our watches are hand-assembled in France by professional and experienced watchmakers. Historically, France is the true cradle of European watchmaking. We therefore aim to maintain and develop this formidable heritage by combining both tradition and modernity.

We have chosen to develop mainly directly, without intermediaries, so that everything is produced as precisely as possible, without overproduction, with a balance between permanent collections and very limited editions.
And we are always investing more in the quality and durability of our products while maintaining affordable prices thanks to our distribution model without intermediaries.

For our watch straps , we work with certified tanneries. This certification ensures sustainable and responsible leather production: compliance with safety standards, reduction of substances harmful to health and the environment, and lower water and energy consumption.

Furthermore, leathers that come from livestock are primarily intended for food consumption. By working with our tanneries, we are therefore involved in the recycling and transformation of the skin, giving it a second, "sustainable" life.

Our boxes are manufactured by an ISO14001-certified partner, ensuring the company's efficient and environmentally friendly management. They are made from recycled cardboard, ABS (a recyclable polymer), and solvent-free glue. They are then transported by sea, which is the most environmentally friendly means of transport.

The paper we use is FSC certified on our new packaging to ensure that wood production follows procedures that ensure sustainable forest management.

We're committed to the circular economy, ensuring that used watches don't contribute to accelerating pollution, but are instead recycled and put to new uses. With our partner EcoTempo, we offer a simple way to recycle your used watches.

By recycling your used watches, in addition to doing something for the planet, you become an actor in supporting people in social difficulty thanks to the collaboration with the Agir Durable program.

We are a 100% independent company, free to act as we wish. Neither financial investors nor large corporations hold any stake in the company. This allows us to take our time, build the company on sound foundations, and develop a long-term vision that goes beyond purely financial growth or profitability. At a time when everything must always move faster, we are very happy to have the luxury of being able to develop at our own pace. We are convinced that the best is yet to come...