In watchmaking, watches are often associated with pure metal, complex mechanisms, and rigorous design. However, watch design is first and foremost a matter of sensations, colors, and textures.
Through our latest Still Life photographic series, we wanted to take on a creative challenge: to create a dialogue between the elegance of our watches and the raw deliciousness of fruit.
Why does this unexpected marriage between fruit and timepieces work so well? Deciphering an encounter where time is savored with the eyes through four of our iconic collections.
The interplay of textures: Polished metal versus fruit skin
Watch photography constantly seeks to reveal the interplay of materials. Pairing a watch with a piece of fruit creates a striking interplay of tactile contrasts.
- The steel of the watch
Alliance Sapphire against the velvety texture of peach: The brilliance of the steel and the revealing transparency of its white smoked sapphire glass dial respond to the matte softness of the fruit.
- Milanese knitwear
Horizon Chronograph facing the melon's grain: The geometric braiding of theStrap The steel echoes the natural honeycomb pattern and rough relief of the bark. -
The rose gold PVD of the
Monceau and of theSully alongside the tangy pulp: The warm hues ofCase Golden rose hues complement the deep juices of cherry or the sunny tones of apricot.
In this confrontation, the rigid structure of the watch component highlights the organic and living aspect of nature.
A palette of natural and vibrant colors
Rather than using synthetic studio backgrounds, incorporating fresh fruit allows for playing with a vibrant colorimetry that no artificial pigment can match.
L'Alliance Sapphire: Steel and mechanics revealed by fishing
Against its peach-flesh colored background, the watch
There Monceau Rose gold: The indulgent intensity
The depth of the burgundy and cherry red acts as a revealer for the
L'Horizon Chronograph: The freshness of sunny days
Place the
There Sully Moon Phase The poetry of summer nights
For its part, the
The art of French detail
This original photo series reflects the spirit of Charlie Paris: a
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