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Why is it always 10: 10 on a presentation watch?

Pourquoi est-il toujours 10h10 sur une montre de présentation?

You may have noticed, but all our men's watchesand women's watches display 10: 10 am in store and on our website.

But why do Charlie Paris watches always display 10: 10?  

Here are the 2 real reasons : a historical event and aesthetic codes.

Historical reasons : Greenwich Mean Time and Louis XVI

This first explanation dates back to the introduction of the universal reference time. The Greenwich Meridian is the zero point, the globe is, from it, cut into two hemispheres of 180 degrees and a day lasts 24 hours. This agreement was signed by 24 countries after several weeks of negotiations in October 1884 at 10: 10 exactly. All watchmakers, and Charlie Parisdo not deviate, so set their watches at this precise time in reference to this beautiful event.

Another historical explanation and not least, Louis XVI famous king of France, but also, and above all, great watchmaking enthusiast climbed on the scaffold before being beheaded, at 10: 10 a.m.. To pay tribute to him, the watchmakers presented the watches stopped at that time. Since then, everyone has forgotten the time of death of this good old Louis XVI but the practice, it remains !

The reason "marketing": "V", positive position :

For this second explanation, it is a simple matter of harmony. We are rarely aware of this, but our eye is sensitive to the aesthetic codes that govern the universe of advertising. By displaying 10.10 am the needles point to the sky, forming the " V " of victory; this is necessarily positive.

Aligned, the needles would have given a strict image and imposed a certain rigor.

At 8: 20, an impression of sadness and defeat. But when they indicate 10.10 am, the hands allow a highlight of the name and logo of the brand usually located around the index marking the 12. You will see that this position also leaves a perfect visibility of the chronograph counters.

Did you like this article? Discover our selection of French watchesdesigned and assembled in France !

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