Why is it always 10: 10 on a presentation watch?

Pourquoi est-il toujours 10h10 sur une montre de présentation?

You may have noticed, but all of our Men's watchesAnd Women's watches 10:10 a.m. in-store and on our website.But why do Charlie Paris watches always show 10:10?Two main reasons for this and we will detail them in this article.

  1. Historical Reasons: Greenwich Mean Time and Louis XVI
  2. The "marketing" reason: "V" positive position


Here are the two real reasons: a historical event and aesthetic codes.

1. Historical reasons: Greenwich Mean Time and Louis XVI

This first explanation goes back to the introduction of the universal reference time. The Greenwich meridian is the zero point, the globe is, from it, cut into two 180-degree hemispheres and a day lasts 24 hours. This agreement was signed by 24 countries after several weeks of negotiations in October 1884 at exactly 10:10 a.m. All watchmakers, and Charlie Paris, do not deviate from it, so adjust their watches at this precise time in reference to this beautiful event.

Another historical explanation and not least, Louis XVI famous King of France, but also, and above all, great enthusiast of watchmaking climbed on the scaffold before being beheaded, at 10:10 precise. To pay tribute to him, the watchmakers presented the watches stopped at that time. Since then, everyone has forgotten the time of the death of good old Louis XVI, but the practice remains!


2. The "marketing" reason: "V", positive position

For this second explanation, it is a simple question of harmony. We are rarely aware of this, but our eye is sensitive to the aesthetic codes that govern the world of advertising. By displaying 10:10 a.m. the hands point to the sky, forming the "V" of victory; this is necessarily positive.

Aligned, the needles would have given a strict image and imposed a certain rigor.

At 8:20 a.m., an impression of sadness and defeat. But when they indicate 10:10 a.m., the hands allow a highlight of the name and logo of the brand usually located around the index marking the 12th. You will see that this position also leaves a perfect visibility of the chronograph counters.

Did you like this article? Check out our selection of French watchesdesigned and assembled in France!

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