Charlie Paris X Love & Collect, a unique collaboration combining watchmaking and contemporary art
Next month, Charlie Paris will reveal its collaboration with the Parisian art gallery Love&Collect founded by Hervé Loevenbruck and Stéphane Corréard, two well-known figures in the art world. A unique project where we gave carte blanche to two artists they carefully selected to work on our timepieces. Through this article, the Charlie Paris Team is happy to tell you more about this unique Saint-Germain-des-Prés collaboration.
- “Love & Collect”, little sister of the Loeve&Co gallery
- About the founders Hervé Loevenbruck and Stéphane Corréard
- Charlie x Love&Collect, an unprecedented collaboration
1. “Love & Collect”, small sister of the Loeve&Co gallery
Loeve&Co is an art gallery, located at 15 rue des Beaux-Arts in the heart of the Saint-Germain-des-Prés district, founded by two lovers of French contemporary art: Hervé Loevenburk and Stéphane Corréard. This exhibition space is dedicated to rediscovering French or foreign artists and offers around ten exhibitions per year, around creators, movements, groups or historical moments. Thanks to Loeve&Co, the international audience for rediscovery projects of undervalued artists from the past is amplified and contemporary art is put in the spotlight.
The "art story shop" Love&Collect is located on the same street at 8 rue des beaux arts and opened last year. The project builds on the success of Loeve&Co-llect's online experience, tested since the first lockdown.
2. About the founders Hervé Loevenbruck and Stéphane Corréard
Hervé Loevenbruck created his first gallery in 2001 in the famous Parisian district of Saint-Germain-des-Prés. The Loevenbruck Gallery aims to bring to light a young generation of artists who are rarely shown, but also to respond to an undercapitalized world of contemporary art. A contemporary art activist and campaigner for the recognition of French art, Hervé Loevenbruck has embarked on a new project alongside Stéphane Corréard by creating the gallery called Loeve&Co, full of artists to rediscover.
Stéphane Corréard is a critic, journalist, exhibition curator and director of the annual Galeristes fair held at the Carreau du Temple during "la semaine contemporaine". Like his partner Hervé Loevenbruck, Stéphane Corréard is an activist and committed player in contemporary art in France. In addition to regularly holding exhibitions in public and private spaces, including several for the Galerie Loevenbruck, this contemporary expert is also the director of Loeve&Co.
These two involved partners are amplifying the international audience of their projects to rediscover undervalued artists from the past, notably by offering amply documented monographs at leading fairs.
3 - Charlie x Love&Collect, a unique collaboration
For over half a century, Saint-Germain-des-Prés has been home to the artistic, literary and entrepreneurial avant-gardes in fashion, catering and watchmaking. The meeting between the founders of Charlie Paris, Ambroise Paros and Adrien Sangle-Ferrière and Love & Collect, Hervé Loevenbruck and Stéphane Corréard, is no exception to the rule. It took place in a Saint-Germain-des-Prés café at the initiative of one of their mutual friends, an art publisher, Aymeric Mantoux.
Between the young watch brand Charlie Paris and the multi-repeat gallery owners, initiators of the first artistic click & collect, the current passes immediately. The former defends a mechanical, traditional, quality watchmaking, the latter the French artistic scene. Together, they decide to produce ultra-limited series of watches thought up and designed by contemporary artists. The condition? That the artists intervene directly in the development of their timepieces. It will be done.
Because these watches were handcrafted like genuine original works of art. They are artist editions, made from unique drawings produced for the occasion and then interpreted by the watchmakers. They were designed in the manner of lithographs or everyday objects of artists, and are produced in limited edition (100 copies, not one more). Each one is numbered, signed and accompanied by a certificate of authenticity.
“What we liked about Charlie is that in addition to being our neighbors in the Beaux-Arts district, they are young, creative, and fearless. They were the ideal partner to produce these artist editions.” - Hervé Loevenbruck
"Love & Collect represents more than half a century of combined experience and expertise in the art market. It's hard to find better for a collaboration that makes sense and is part of the history of art, not like a flash in the pan." - Adrien Sanglé-Ferrière
"For a century, the relationship between art and life has become central to creation. By allowing everyone to wear a real miniature work of art on their wrist all day long, this collaboration allows us to deepen this relationship a little further, and make it very intimate." - Stéphane Corréard
"We are very honored to have the opportunity to work with Hervé and Stéphane, who with great pedagogy immersed us in the world of art and introduced us to incredible artists that we can't wait to introduce you to." - Ambroise Parlos
