Charlie in Paris

Our first time in the streets of the capital

In November 2024, Charlie Paris reached a new milestone by taking to the streets of the capital for the first time. Through a poetic and socially conscious poster campaign, our watchmaking house celebrated ten years of existence and highlighted its iconic collection: Initial, a line of automatic watches for men and women, with an aesthetic that is both modern and timeless.

A decade of watchmaking passion

Launched during the holiday season, this campaign coincides with a symbolic moment: the 10th anniversary of Charlie Paris. Ten years marked by a constant quest for balance between watchmaking tradition and contemporary creation, between technical excellence and accessibility.
This campaign is also a way to thank those who have been with us from the beginning, and to meet new perspectives, in the very streets where the brand was born.

Iconic Parisian addresses

The Charlie in Paris posters are being installed in the most iconic locations in the capital. As a nod to our local roots, they are engaging in a dialogue with the daily lives of passers-by: outside a café, on a street corner, in the shelter of a metro station. It is a discreet but deliberate tribute to Parisian elegance, to the city of suspended time, to that unique energy that makes the heart of Charlie Paris beat.

The collection Initial honored

Watches are the flagship pieces of our brand. Initial perfectly embody our vision: automatic watches designed in Paris, assembled in France, durable, with a simple and elegant design. Designed for both her and him, the collection is aimed at those who wish to give, or treat themselves to, a first automatic watch high quality and affordable.

A red campaign, to celebrate the art of giving

Visually, the campaign plays the emotion card with a deep red palette: a warm color, a symbol of passion, of heartfelt enthusiasm, and a nod to the magic of the holiday season. It also embodies this desire to offer time, authentically, in all the beauty of shared moments.

Charlie in Paris is an invitation to slow down, to contemplate, to celebrate what time offers us that is most precious. And to do it, always, with style.