Charlie in Paris

Our first in the streets of the capital

In November 2024, Charlie Paris takes a new step forward by taking to the streets of the capital for the first time. Through a poetic and committed poster campaign, our watchmaking house celebrates ten years of existence and highlights its iconic collection: Initial , a line of automatic watches for men and women, with an aesthetic that is as modern as it is timeless.

A decade of watchmaking passion

Launched to mark the holidays, this campaign marks a symbolic moment: Charlie Paris's 10th anniversary. Ten years marked by a constant quest for balance between watchmaking tradition and contemporary design, between technical excellence and accessibility.
This campaign is also a way to thank those who have been with us from the beginning, and to reach out to new perspectives, in the very streets where the brand was born.

Emblematic Parisian addresses

Charlie in Paris posters are installed in the capital's most iconic locations. Like a nod to our local roots, they interact with the daily lives of passersby: outside a café, on a street corner, in the shelter of a metro station. It's a discreet but deliberate tribute to Parisian elegance, to the city of suspended time, to the unique energy that makes Charlie Paris beat at its heart.

The Initial collection in the spotlight

As flagship pieces of our house, Initial watches perfectly embody our vision: automatic watches designed in Paris, assembled in France , durable, with a simple and elegant design. Designed for her and for him, the collection is aimed at those who wish to offer, or treat themselves to, a first quality and affordable automatic watch .

A red campaign to celebrate the art of giving

Visually, the campaign plays the emotional card with a deep red palette: a warm color, symbolizing passion, the surge of the heart, and a nod to the magic of the holiday season. It also embodies this desire to offer time, with authenticity, in all the beauty of shared moments.

Charlie in Paris is an invitation to slow down, to contemplate, to celebrate the most precious things time has to offer. And to do so, always, in style.