Why do we say “set the clocks”?

At Charlie Paris, we know that every second counts, and that precision is at the heart of the art of watchmaking. It's only natural, then, that we're focusing today on the expression "setting the clocks right," a metaphor that draws its origins from the world of clocks and well-regulated time.

Origin and meaning

In the past, in homes and public places, it was not uncommon for the clocks that were the true guardians of time to display different times. To ensure temporal harmony, it was necessary to "set the clocks," that is, to synchronize these instruments so that they all indicated the same precise time. Over the centuries, this expression has taken on a broader meaning: it is now a question of setting things straight, reestablishing the truth, or dispelling a misunderstanding. It is a moment of truth, where we adjust not a clock, but a situation.

Watchmaking precision, a constant quest

At Charlie Paris, every watch we create is designed to offer the precision and reliability we associate with the accuracy of time. Setting the clocks is also a tribute to this perpetual quest for accuracy, whether it is an automatic , quartz or mecaquartz movement, from our elegant or sporty collections.

An expression that resonates in our daily lives

Whether in a discussion, a relationship, or a decision, setting the record straight is a reminder of the importance of being clear, sincere, and precise. Like properly setting a watch, it's what allows you to move forward calmly, without missteps or lags.