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Que représente la mention « Swiss made » sur une montre ?
3 min read

What does the words “Swiss made” represent on a watch ?

The mention " Swiss made " is recognized and you may have already come across it, but do you know what lies behind this designation ? THE watches Swiss watchmakers have a good reputation worldwide due to their precise craftsmanship. The "Swiss Made" label does not mean that the parts of a mechanical watch are made of Swiss-made materials. The products in question are all Swiss-made. So, how do you navigate this and, more importantly, how do you know what a product is really worth? Swiss made timepieces ? Team Charlie Paris sheds light on the subject and explains what this label really means.

The origins of the Swiss made label

A symbol of prestige, innovation and impeccable quality, a watch bearing the " Swiss made » requires very specific criteria. The Swiss government has therefore implemented a law to protect this designation and guarantee its integrity in order to prevent its misuse in the watchmaking industry. Swiss made Its origins can be traced back to the 17th century when the Geneva watchmakers' guild decided to affix a hallmark to its watches to certify their quality. The label became formalized at the end of the 19th century. In the 1880s, Swiss watchmakers faced American competition. They therefore decided to create their own certification, which they called Swiss made.

Swiss made watches: what they represent

The terms "Swiss made," "Swiss," and "Suisse" are governed by an ordinance (232.119) of the Swiss Federal Council. The Swiss Federal Council ordinance of August 28, 1992, establishes a precise set of specifications listing all the requirements of this prestigious label. In 2007, the Federation of the Swiss Watch Industry sought to strengthen the rules pertaining to "Swiss Made." Swiss law defines first the Swiss watch and then the Swiss movement.

According to this regulation, a Swiss watch is a watch that meets the following conditions:

  • Joining a Swiss movement
  • Integrating a mortise and tenon joint in Switzerland
  • Its final inspection is carried out by the manufacturer in Switzerland.
  • At least 60% of the cost price must be generated in Switzerland

The movement must be assembled in Switzerland

  • It must be inspected by the manufacturer in Switzerland.
  • A minimum of 60% of the cost price must be generated in Switzerland
  • To be of Swiss manufacture for at least 50% of the value of all component parts, but excluding assembly costs

Thus, just because a watch is of Swiss origin does not mean that it automatically benefits from the " Swiss Made To qualify, it must meet all the above criteria. If, for example, the watch is assembled in Switzerland but the majority of its components were manufactured in another country, then it will not be eligible for the label.

WATCHES WITH SWISS MADE MOVEMENT AT CHARLIE PARIS

At Charlie Paris, we are committed to offering timepieces that combine technical excellence with timeless design. That's why some of our models feature a prestigious Swiss Made movement, a guarantee of quality and watchmaking expertise.

Alliance Moon Phase : This automatic watch is equipped with the C105 caliber, a Franco-Swiss movement with bidirectional winding. It displays the hours, minutes, seconds, date, and a Moon Phase perpetual, specifically over 122 years and 51 days. Its Case The 316L stainless steel case (39.5 mm in diameter) is enhanced by a double-domed sapphire crystal with an anti-reflective coating. Its transparent case back reveals a refined movement, decorated with Côtes de Genève and hot-blued screws.


Concordia GMT : Designed for travelers and adventurers, the Concordia GMT is equipped with a Swiss Soprod C125 automatic movement, offering a dual time zone function. With its Case With a 40mm case, sapphire crystal, unidirectional rotating bezel, and screw-down crown, it is water-resistant to 300 meters. Its legible dial, enhanced with Super-LumiNova®, ensures optimal readability in all conditions.

Concordia Automatic : A robust and elegant diving watch, the Concordia The Automatique is equipped with the Swiss Soprod P024 automatic movement. Case Water-resistant to 300 meters, its screw-down crown and sapphire crystal make it a reliable and high-performing timepiece, ready for any adventure. This men's watch stands out as a sporty timepiece that strikes a perfect balance between strength and refinement.

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